Revenue analysis provides insight into actual business performance.
Key metrics such as Occupancy, RNS (Room Nights Sold), ADR (Average Daily Rate), and RevPAR (Revenue per Available Room) are displayed visually, highlighting their interrelationships. For detailed explanations of each metric, please refer to this article.
Data capture date (upper left): Defines the point in time from which data is observed. You can select today’s date or any date in the past.
Analysis can be performed on a daily, weekly, or monthly basis.
Period selection (right side): Choose the year and month to be analyzed.
Metrics can be displayed in gross or net values, and in OTB (On the Books), Actuals, or Pickup mode.
SPIT (Same Point in Time): Enables comparison with the same period in previous years.
The table view emphasizes numerical details and enables precise comparison across metrics.
Each column includes a drop-down menu where you can select the metric you wish to analyze.
In this example, we are reviewing the status of On the Books reservations as of 07.08.2025. The data is displayed by month and compared against the On the Books status from 07.08.2024. In the final column, the OTB vs. SPIT view is selected, providing an immediate overview of the calculated differences between the two metrics.
The variances section simplifies metric comparison.
Values are listed vertically, with nominal and percentage deviations calculated at the bottom. Positive deviations are highlighted in green, while negative deviations are shown in red.
Case Studies
1. Summer vs. Winter Performance
A hotel experiences a significant revenue gap between July (€36,442.02) and January (€24,851.00), highlighting the strong seasonal nature of the business. To address this, management plans to:
Boost marketing activities during the winter months
Create attractive winter packages to stimulate demand
Schedule renovations during the weakest months (October–December, when revenue is €0)
2. Yearly Projections
By combining Actuals (realized results) with OTB (on-the-books future bookings), the hotel can build a realistic annual forecast to:
Set achievable revenue goals
Plan infrastructure investments strategically
Optimize operating costs throughout the year
3. Negative Pickup
In June, daily pick-up shows a negative trend (–60 RNS), signaling an urgent need for action. Recommended responses include:
Launching early-booking campaigns
Activating direct booking strategies
Reviewing and adjusting the pricing strategy
4. Balancing Occupancy and Price
In May, occupancy is solid (42.07%), but RevPAR remains relatively low (€77.19). The hotel could:
Test small price increases while closely monitoring occupancy
Focus on higher-spending market segments to lift overall revenue
FAQ
Why is gross revenue higher this year, while net revenue is lower compared to last year?
This can happen for a few key reasons:
More reservations may have been sold at rates that include services or meals rather than accommodation only. Another possible explanation is an increase in the cost of the included services or meals. Since gross revenue covers accommodation, services/meals, and taxes, these price changes can raise gross figures even if net accommodation revenue remains lower.