The report shows a detailed analysis of performance by partner companies that book at your property. In the Companies section, we can observe metrics such as Revenue, Occupancy, RNS (Room Nights Sold) and ADR (Average Daily Rate) by partner companies. The mentioned metrics can be observed in gross and net amounts, on an annual or monthly basis, and in OTB or Actuals mode. For explanations of individual metrics, see this article.
All metrics can be displayed in nominal and percentage amounts.
In the upper left corner, you select the year for which you want to observe data on a monthly or annual basis.
In the right part, we can select one of the previous years for data comparison. The data is viewed from the perspective of today.
The table displays companies ranked by the selected metric. It shows revenue, room nights sold, and average daily rate for both the current and previous year. The Variances column highlights the differences between the two years, making it easy to compare performance.
Case Study
1. Identifying the Most Valuable Clients
A hotel in Zagreb notices that the company Aminess generates the highest revenue of EUR 4,159.40 from only 20 overnight stays, resulting in an impressive ADR of EUR 207.97. The manager classifies this company as a premium client and designs a special contract with added benefits.
2. Portfolio Diversification
Analysis shows that the top five companies account for the majority of revenue. To reduce dependency and financial risk, the hotel should diversify its portfolio by attracting new clients and expanding partnerships.
3. Premium vs. Budget Clients
The company Food Factory records the highest ADR of EUR 305.83 with just 6 overnight stays, reflecting luxury preferences or special requirements. This insight allows the hotel to develop tailored VIP packages for similar high-value clients.
4. Retention Strategy
Companies showing positive year-over-year variances signal growth potential. These clients should be nurtured with loyalty programs, personalized offers, and proactive account management to sustain their upward trend.