Revenue Management
Focus Areas: RevPAR, ADR, Booking Pace, Daily Pick-Up
Key Actions:
Monitor Daily Pick-Up against SPIT on a daily basis.
Conduct weekly analysis of Booking Pace to identify trends and opportunities.
Optimize price lists by segment on a monthly basis.
Sales & Marketing
Focus Areas: Market Segments, Nationalities, Sales Channels
Key Actions:
Identify and target high-growth markets.
Optimize marketing spend across channels for maximum ROI.
Develop and launch targeted promotional campaigns.
Operations
Focus Areas: Occupancy, Room Nights Sold (RNS), Unit Types
Key Actions:
Plan housekeeping capacity according to occupancy and unit type.
Optimize maintenance schedules based on room utilization.
Forecast F&B operations to match expected guest volume.
General Management
Focus: All Metrics in Context
Key Actions:
Conduct weekly business reviews across all segments.
Analyze SPIT performance on a monthly basis to identify trends.
Carry out quarterly strategic planning based on comprehensive data insights.
Action Plan: From Data to Results
Daily (Revenue Manager)
Monitor Daily Pick-Up against SPIT.
Analyze booking pace for the next 30 days.
Track competitor activity.
Adjust rates according to market conditions.
Weekly (Sales & Marketing)
Evaluate campaign performance by channel.
Optimize advertising spend for maximum ROI.
Engage with high-value potential partners.
Develop content and promotions for top-performing segments.
Monthly (Management Team)
Conduct a comprehensive SPIT analysis across all segments.
Review and adjust pricing strategy.
Plan marketing activities for the upcoming quarter.
Optimize operations based on data insights.
Quarterly (Strategic Planning)
Analyze portfolio performance by unit type.
Define and refine market diversification strategies.
Plan investments in renovations or improvements.
Strategically develop long-term partnerships.
Conclusion
Successful use of Rentlio Business Intelligence depends on several key principles:
Understand the context: Individual metrics can be misleading when viewed in isolation.
Monitor regularly: Trends over time are more valuable than single data points.
Respond quickly: Data is only useful when it drives timely action.
Analyze comprehensively: All metrics are interconnected and should be considered together.
Key Takeaway: The goal is not merely to collect data, but to transform insights into profitable business decisions. Every hotel is unique—use these tools to uncover opportunities for growth, optimization, and strategic advantage.